Ruben Juarez

Ruben Juarez

Ruben joined WLFI in November 2013 as a sports reporter. Originally from Grand Rapids, Michigan, Ruben is excited to join WLFI and looks forward to covering high school sports and the Boilermakers. Ruben joins WLFI from WOOD-TV in Grand Rapids, where he was a sports stringer. At WOOD-TV Ruben covered a variety of high school, collegiate and minor league sporting events.

He graduated from Grand Valley State University in Allendale, Michigan in December 2011 with a degree in broadcast journalism.

“At the age of ten I got the opportunity to job-shadow a local newspaper writer. Sitting with him inside the pressbox while nibbling away on a hamburger and filling out a boxscore was a big deal to me back then and I can truly say that’s when I aspired to be a journalist!”

His journalism career began while he was still in high school. The summer before his senior year he got a job at his local newspaper, the Grand Rapids Press, as a sports clerk. At the Press Ruben took boxscores from local high school and college sports.

He then interned at KFOR-TV in Oklahoma City during the summer of 2011. While in OKC, he assisted with the sports department’s coverage of the Oklahoma City Thunder and Oklahoma University athletics.

After his summer Down South, Ruben interned at WOOD-TV during the fall of 2011 where he assisted in their coverage of local sports. After his internship he was hired on as a sports stringer.

In his free-time Ruben loves watching sports, he’s been known to get up extra early on Saturday mornings to watch European soccer! He also enjoys playing soccer and has been known to dribble up a storm on the hardwood from time-to-time, or at least attempt to! Ruben enjoys going to the gym as well, but only if he’s got his mp3 player handy!

Outside of sports, Ruben enjoys watching documentaries and reading biographies. He also enjoys going to rock concerts.

“I’ve been to concerts all over the Midwest and try to get to at least one big show every summer. When you grow up idolizing soccer players and rock stars, it’s hard not to follow their trends. I used to sport long, curly hair and miss it dearly everyday!”

Ruben enjoys everything about his job, whether it’s shooting a nail-biting game, anchoring on the desk or reporting at a game. Although, one part stands above the rest, storytelling.

“I love sharing stories that don’t necessarily revolve around how many points were scored, stories about how sports can influence society are the most enjoyable.”

Ruben is always interested in sharing a story, if you have any ideas for him, you can e-mail him at provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language, off topic, or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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