INDIANAPOLIS (WISH) – A new consumer brand for Indiana was unveiled on Wednesday.
Lt. Governor Sue Ellspermann and Mark Newman, executive director of the Indiana Office of Tourism Development unveiled the new brand “Honest to Goodness Indiana.”
The brand is described as the embodiment of the well-earned reputation for Hoosier hospitality and authentic experiences.
According to a release, the goals were to create a brand that represent the entire state, to be respectful of Indiana’s history but also look forward, and to be fitting for both rural and urban settings.
The new brand aims to entice tourists to visit the state. Tourism is the 6th largest industry in Indiana. It brings in $10 billion a year.
To view the Honest to Goodness Indiana logo click here.