INDIANAPOLIS (WLFI) – To promote April as Alcohol Awareness month, Indiana Attorney General Greg Zoeller paired up with Olympic figure skater Ashley Wagner in a public service announcement. The new PSA is asking children to say “yes” to a healthy lifestyle and “no” to underage drinking.
The PSA, that will start airing statewide this month, is part of a national campaign called Ask, Listen, Learn: Kids and Alcohol Don’t Mix. Zoeller said the message is timed with April’s designation as Alcohol Awareness Month.
“It is my hope that this message will kick start conversations between parents and children about the dangers of underage drinking,” said Zoeller in a release to News 18. “While children look up to professional athletes and others as role models, parents play the biggest role in keeping their child on the right track.”
The release states that 62 percent more children reported talking with their parents about underage drinking and drinking reported among eighth graders has reached a historic low. Officials believe the PSA will motivate parents to continue to have the conversation with their kids.
Parents who would like additional resources on underage drinking, can visit the national campaign website.
To watch the new PSA, click here.