TAF leader talks Taste’s ‘huge’ benefit

Bob Falk, president and CEO of Purdue Federal Credit Union, and Tetia Lee, executive director of the Tippecanoe Arts Foundation, talk with News 18 This Morning about the 2014 Taste of Tippecanoe.
Bob Falk, president and CEO of Purdue Federal Credit Union, and Tetia Lee, executive director of the Tippecanoe Arts Foundation, talk with News 18 This Morning about the 2014 Taste of Tippecanoe.

WEST LAFAYETTE, Ind. (WLFI) — The Taste of Tippecanoe is known for its food and music. But it is, after all, a benefit for the Tippecanoe Arts Foundation. The festival is now in its 33rd year helping the foundation reinforce its mission across 14 Indiana counties.

“It’s huge,” said Tetia Lee, executive director of TAF when she appeared as a guest on News 18 This Morning. “It is our single biggest fundraiser for all of the arts in our 14-county region. It provides arts programs and services to underserved and at-risk areas to a population of over 500,000 people.”

Thousands are expected to flock to the streets of downtown Lafayette in search of some delicious local fare and new sounds from local musicians. Among them will be many employees of Purdue Federal Credit Union, one of the Taste’s primary sponsors.

“We won the ‘Best Places to Work’ award in May of 2014, so to celebrate we wanted to do something special,” said PEFCU President and CEO Bob Falk. “My leadership team and I got together to try to plan a party, and we couldn’t come up with a party that was going to fit the entertainment needs of our diverse staff. So, we thought why not take advantage of [another] party here in town.”

The Taste of Tippecanoe will be Saturday, June 21 from 4 p.m. until midnight.

Tickets are $5 in advance and $10 at the gate.

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