Tourism is big bucks in Indiana


LAFAYETTE, Ind (WLFI) – Indiana Tourism Association Executive Director Carrie Lambert is traveling around the state to discuss what can be done to increase tourism. During part of her tour, she stopped off at Wolf Park near Battle Ground, Ind.

She wants people inside and outside of the state to realize what Tippecanoe County has to offer visitors. The Columbian Park Zoo, Prophetstown State Park and Purdue are just a few attractions Lambert said can draw tourists to the area.

Lambert said other than creating jobs tourism dollars means lower taxes for county residents.

“They’ll be able to see it not only in their taxes, but they will also feel a better sense of community. That’s what it’s really all about at the end of the day. I always tell people, tourism is about great experiences, knowing what you can do with your family, and creating memories,” Lambert said.

Visit Lafayette and West Lafayette President Jo Wade said she is working on a larger social media presence as a way to promote the area. Indiana hosts more than 70 million visitors each year. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language, off topic, or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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