WEST LAFAYETTE, Ind. (WLFI) – A temporary change is coming to Ross-Ade Stadium and it’s a move to please the fans with a patio, tailgate area.
A tent, patio furniture, and TV’s make up the new look of the south end zone at Ross-Ade Stadium and beginning this season, it’ll be a place some people will be able to buy alcohol before and during football games.
“We knew sales were a bit soft in the south end zone and those aren’t always our most attractive seats, so we made the decision, about two months ago now, to take the out the bleachers and we thought what can we do to create some added energy, create some buzz?” said Tom Schott, Associate Athletics Director.
Schott said the area will be available to season ticket holders and students with VIP tickets. It will hold 1,500 fans.
“It’s pregame, during the game, stop in grab something to eat and drink and then go back to your seat and watch the game. It’ll be open when the gates open 90 minutes prior through the end of the game. We’re just looking to create some added energy in Ross-Ade this fall,” said Schott.
Fans will be able to purchase typical tailgate food and beverage, including beer and wine. Previously, alcohol at Ross-Ade Stadium was only available to premium seat holders, which includes the stadium suites.
Schott said the area will be temporary while athletics department officials continue to plan for a major renovation to the area in the coming years.
“We have much bigger plans down the road, timing not sure, two to three years, probably. A lot of it depends on the demand and we put a survey out to fans earlier this summer, seeing what kind of things they like in that space on a permanent basis. We’ll evaluate those, we’ll see how the team’s performing, lots of things will go into the timing and what we end up doing there,” said Schott.
Schott said the goal is to have the patio open by Aug. 30 for the home opener against Western Michigan.