Fresh City Market offers a fresh take on groceries


WEST LAFAYETTE, Ind. (WLFI) – Greater Lafayette’s newest grocery store is bringing fresh food from the farm to your table. Fresh City Market offers all the items you can find at a regular supermarket plus a concentration of locally grown and Hoosier-made products.

Owner Jeff Maurer visited News 18 This Morning and spoke about the market’s origins. “We started five years ago on the University of Wisconsin’s campus and discovered quickly how this next generation wants to eat healthier, more local and more nutritiously.”

The West Lafayette storefront, which opened Monday, sits at 720 Northwestern Ave. across from Mackey Arena. It boasts its own deli and bakery with items made from scratch daily, employs five in-store sushi chefs and its own Caribou Coffee franchise.

But perhaps most impressive is its partnership with the Purdue Butcher Block. Maurer remarked that when it comes to meat, you “can’t get any more local. It’s literally a mile away from the store.”

Fresh City Market is open every day from 6 a.m. to midnight. You can check out their website for specials and their daily menu. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language, off topic, or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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