Permanent speed reduction for Northwestern Ave.

WEST LAFAYETTE, Ind. (WLFI) — Drivers will have to slow down permanently on Northwestern Avenue.

New speed limit signs have been installed along the West Lafayette street. The speed went from 30 miles per hour to 25 mph.

The signs come after crews spent the summer making pedestrian improvements on the street. There is expected to be more foot traffic as 720 Northwestern Ave., Wang Hall and Bailey Hall get ready to open this fall.

City Engineer Dave Buck said drivers need to get used to the new purpose of the road.

“It’s no longer U.S. 231, it’s no longer a state highway,” Buck said. “It’s a city street. It is four lanes. It still feels a little bit like it used to, but it does need to handle several thousand cars per day. We aren’t trying to reduce the capacity we’re trying to reduce the speed limit.”

Some work will continue on the street during the start of classes. Buck said the work zones will change daily. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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