WLFD promoting fire safety with new campaign

WEST LAFAYETTE, Ind. (WLFI) — As students move back to town, the West Lafayette Fire Department wants to be more proactive about fire safety. Tuesday the department rolled out a new campaign.

The campaign is called Keep Me In and I’ll Get You Out. It stresses the importance of having working batteries in your smoke detectors.

Last school year, two people died in fires that were primarily student living areas. Purdue student Scott Notary died in a fire at his rental home on Lutz Avenue in November. Cody Day, who was visiting a friend who went to Purdue, died in an apartment fire on South River Road in April.

West Lafayette Fire Chief Tim Heath said those deaths gave some momentum to developing this campaign. It is a sticker and magnet campaign. Firefighters will be passing out information in neighborhoods.

Heath said it does not stop there. Firefighters will be getting more hands on when it comes to checking people’s smoke detectors. For example, if they respond to a medical run they will go ahead and check the home’s smoke detectors while they are there.

“We’re going to go out and meet those people. We’re going to go out and talk to our neighbors. We’re going to go out and talk to our citizens and be very proactive about making sure our citizens are safe and understand the danger of fires and the importance of smoke detectors,” Heath said.

The design of the campaign was done by student Dillon Mills free of charge.

Heath is continuing to work on funding for the campaign. State Farm Agent Trent Johnson pledged $500 to print the first 8,000 stickers. Hot Box Pizza will be putting 4,000 stickers on pizza boxes.

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