LAFAYETTE, Ind. (WLFI) — Everyone’s heard of the long lines and crowds at popular retail stores on Black Friday, but you may not know what happens the next day. One annual tradition has been giving local businesses a boost for the last six years.
For the past three years, Ken Grevenow and his family have spent the day after Black Friday shopping small.
“It’s a tradition that we come down here, and we visit the small business areas and help keep the community going,” Grevenow said.
American Express started Small Business Saturday six years ago. Last year it helped bring 95 million Americans to local stores.
Small business owners in downtown Lafayette, like Linda Elmore, are appreciative.
“I’m really happy that they do this every year for us,” she said. “I’m very grateful. It’s really helped put me on the map.”
Elmore owns L.E. Originals and designs glass for jewelry and gifts – by hand. She said there has been an increase in business because of this day.
“And every year it seems to get a little better,” she said.
At these small shops, you can find things that are handmade – things that aren’t usually found at large retailers.
For 30 years, David Kurtz has owned One Earth Gallery and Gifts on Main Street. Kurtz said it’s extremely important to support local businesses.
“That’s what we’ve been trying to do for many many years is bring something a little more unique to the community. We don’t sell televisions. We don’t sell iPads,” Kurtz said. “You come and you spend your dollars here, and then we turn around and spend it right back here in the community.”
Supporting your local shops doesn’t have to be a once-a-year activity.
“I think everyone should come down and support their local businesses,” Grevenow said.